MWH 542 : Strategic Storytelling How to Share Your Story Without Oversharing

There is a version of "being authentic" on social media that is quietly costing women business owners their sales, their authority, and their ability to lead their community well.

And almost no one is naming it.

In this episode, I unpack the difference between strategic storytelling that serves your audience and the kind of oversharing that just serves you. I share the 2016 season where authenticity became my word of the year, the Brene Brown moment that cracked me open, and my own honest confessions about the vulnerability hangovers I have had along the way.

I lean on two of my favourite teachers, Dale Carnegie's 'How to Win Friends and Influence People' and Arnold Schwarzenegger's 'Be Useful', to show you why your audience is not following you for your problems, they are following you for theirs.

Then I walk you through the exact 5-question filter I run every piece of storytelling content through before it goes anywhere near my Instagram, my emails, or my podcast. This is the same checklist my neurodivergent mentees tell me they love, because there is nothing to read between the lines.

If you are a coach, a course creator, a practitioner, a creative or a digital service provider and you have been wondering why kind comments are not turning into customers, this episode is for you.

Take a listen, then come tell me what shifted.

Xx Tracy

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...