Mums With Hustle Podcast
In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a multi-million-dollar online education business, powered by Instagram and content marketing.
The Mums With Hustle podcast is where I share my real journey, lessons, and strategies, alongside stories from the women I’ve coached and guests who inspire. It’s your space to learn, grow, and build a business by design. Enjoy!
Mums With Hustle Podcast
MWH 539 : How to Sell Your First Online Programme to Five People
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You do not need fifty women in your first programme. You need five.
In this episode of The Mums With Hustle® Podcast, Tracy walks you through how to sell your first online programme to five right-fit women, the kind of women whose results become the proof that powers everything you launch after this one.
Most coaches, practitioners, and creatives sabotage their first launch by aiming for numbers that create pressure, then overwhelm, then a launch so diluted nobody notices. The fix is not a bigger audience. The fix is sharper messaging and a smaller, more intentional target.
Inside, Tracy shares:
- Why aiming for five is the smartest first-launch decision you can make
- The five pieces of messaging you must write before you share the offer with anyone
- Five marketing strategies that fill a small launch with right-fit women, including the one most launch coaches skip
- The real mentee story where 2,200 Instagram followers turned into ten paying coaching clients
If you have been sitting on a programme idea and freezing every time you think about filling it, this is the episode that gets you moving.
Tracy also invites you to her Million Dollar Message™ workshop on Tuesday 9 June, where you will build the messaging foundation for your offer in 90 minutes. Find out more here.
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